Welcome to Marketing Decoded- Your Marketing Playbook

About Me

Hey there!
Welcome to MarketingDecoded — your backstage pass to the world of smart, creative, and impactful marketing.

I’m Shardul, an MBA Marketing student at JBIMS, and this blog is my personal way of sharing everything I’ve learned (and keep learning!) about the fascinating world of brands.
My obsession with marketing didn’t begin in a lecture hall — it started when I saw those clever surrogate ads for alcohol brands on Indian television.
You know the ones — music CDs, club soda, award shows — everything but the real product.
I remember thinking, “Wait… are they selling a drink or an idea?”
That was the moment I realized: marketing isn’t just advertising. It’s strategy, psychology, and storytelling — all rolled into one.

Our Mission

To make marketing simple, smart, and inspiring — without jargon or fluff.

So grab your coffee (or cutting chai), explore the blog, and let’s decode brands together.